HD Expo Embraces the Future of Design with VR Booth

May 4, 2017

LAS VEGAS – Led by innovation and design studio ICRAVE, and in collaboration with Hospitality Design magazine, this two day virtual reality-focused workshop will showcase cutting edge visualization and digital experimentation. A mix of presentations, demos, and play, attendees will have the opportunity to interact with and learn various ways new tech can be integrated into the design process.

“We are delighted to bring this exciting new interactive exhibit to the show floor,” said Stacy Shoemaker Rauen, editor in chief of Hospitality Design magazine. “Virtual and augmented reality is truly changing the way designers approach their creative process and transforming our approach to hospitality design.”

Attendees can watch their design peers compete in a beer pong tournament completely in VR, and then have the chance to roll up their sleeves and take part in the fun.

Included in the two-day event, is a workshop focusing on Visualization and Digital Experimentation with VR: Focus on hotels and residential development with Elizabeth Von Lehe of ICRAVE, hear not only how VR and gaming engines are evolving the design process—making things faster, better, and more experiential—but also how the process and R&D are playing a role beyond traditional design.


About HD Expo

HD Expo attracts the worlds’ most talented and sought after network of interior designers, architects, hoteliers, owners, operators, developers and purchasers: true leaders, creative risk-takers and innovators who make an impact in the industry. Thousands of show attendees will come face-to-face with the most captivating products and resources to consider for their global hospitality projects; stay on top of industry news and trends through daily thought-provoking conference programming; and have access to network and rub shoulders with some of the most prominent players in the industry at a series of networking events.

The Hospitality Design Group, part of Emerald Expositions, produces the most influential hospitality design event each year, HD Expo, which takes place from May 3-5, 2017 in Las Vegas. HD Expo is in association with American Society of Interior Designers (ASID); International Interior Design Association (IIDA); International Society of Hospitality Purchasers (ISHP); and NEWH, Inc.—The Hospitality Industry Network. For more information, visit www.hdexpo.com or www.hospitalitydesign.com.


Known for creative, high-energy environments that actively engage visitors, ICRAVE has mastered the art of experience design, melding operational, digital, and physical elements across a spectrum of diverse spaces. Helmed by Lionel Ohayon since 2002, ICRAVE has designed award-winning hospitality, airport, development, and healthcare projects, partnering with high profile brands such as W Hotels, MGM, Disney Dream, Hilton, Memorial Sloan Kettering, Summit Series, and OTG. Spanning a number of industries, ICRAVE’s notable projects include Le District, LaGuardia’s Delta Terminal C & D, The Summit at Powder Mountain, STK Restaurants, Provocateur, and more.

With expertise in architectural design, strategy, and lighting, ICRAVE is credited with reinventing the modern day airport experience, reimagining cancer care, and transforming New York’s Meatpacking District through creating some of the most iconic nightlife of the last decade.

ICRAVE has been featured in The New York Times, Wall Street Journal, Fast Company, Conde Nast Traveler, Interior Design, and more.


Kelly Smedley

Public Relations Manager